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Increasing Sales Through Search Engines
1 day
Many web sites are visually attractive but have limited success
in attracting new visitors - how do you position your web site at
the top of the major search engines?
Customers using search engines are ready to buy, so search engine
optimisation is a fantastic opportunity for you to increase sales.
And the cost of optimising your site doesn't need to be high.
This course has been designed to help you achieve better rankings
in search engine results pages. You will gain a detailed understanding
of how modern search engines and directories function. There is
a clear focus on how to work with current technology to produce
the best results whilst avoiding methods that may get your site
blacklisted.
Terminology Overview
Search Engine Submission
Search Engine Optimisation
Placement and Positioning
Marketing and Promotion
Search Engines vs. Directories
Understanding Search Engine and Directory Technology
Understanding Spiders, Bots and Agents
Understanding how the main Search Engines work
Optimisation Techniques
Word Repetition
Page Titles
Meta Tags
Headings
Effective Copy Writing
Challenges
Frames
Tables
Graphics
JavaScript
Dynamic Data
Research
Keyword Selection
Competition Analysis
The course is suitable for delegates who are responsible for developing
or maintaining web sites, as well as those involved in the web development
decision-making and management process.
Delegates attending this course should be familiar with browsing
the World Wide Web. Experience of creating web pages is advantageous
but not essential.
10:00am to 5:00pm
Comprehensive course manual included.
Refreshments and lunch are provided on all courses at the Information
Horizons Training Centre.
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