|
Home
> Training
> Management,
Marketing & Soft Skills
Email Marketing
with Outlook
1 day
Email marketing can be a highly cost-effective method of communicating
with both existing and potential customers.
This practical one-day course is designed for delegates who wish
to use email marketing to win new business or to build customer
loyalty.
You will learn how to plan, manage and carry out effective email
marketing campaigns by building the email database, creating an
attractive offer and using Microsoft Outlook to broadcast the emails.
Common pitfalls to be avoided are discussed and by the end of the
course, delegates will understand the techniques required to run
a cost-effective, high impact email marketing campaign.
The Email Database
Building the email database
Email list rental
Using other third-party resources
Using your web site to build the database
Profiling customers
Permission marketing
Privacy issues
Legal constraints and ethical issues
Avoiding Spam
Creating the Offer
Key planning issues
Techniques for designing an effective email
Writing styles for optimising the response
HTML or plain text?
Personalising the message
Client email software considerations
Using graphics and rich content
Incorporating hyperlinks
Broadcasting using Outlook
Importing the email database
Creating the distribution list
Importing HTML content into Outlook
Timing the releases
Testing the broadcast
Sending the emails
Response Handling
Filtering systems
Email bounces
Monitoring and measuring the campaign
Delegates attending this course should be familiar with the basics
of Microsoft Outlook and have some experience of browsing the World
Wide Web.
10:00am to 5:00pm
Comprehensive course manual included.
Refreshments and lunch are provided on all courses at the Information
Horizons Training Centre.
 Back
to the top
|
