|
Home
>
Training
>
Management,
Marketing & Soft
Skills
Internet Business
Strategy
1 day
Carrying out business
via the Internet is
rapidly becoming a
key requirement for
success in today's
increasingly competitive
marketplaces. E-Commerce
requires a new approach
to business and opens
up a vast range of
possibilities for
new forms and methods
of business.
This one day course
is designed for both
business and technical
managers who are responsible
for developing and
implementing an Internet
strategy for their
business.
By the end of the
course, delegates
will be familiar with
all the major elements
and business drivers
of the Internet, understand
the business implications,
opportunities and
threats, and have
a set of tools and
techniques for developing
and implementing their
Internet business
plan.
Doing
Business on the Net
How are Businesses
Using the Internet?
Rich, Reach, Active
and Static Approaches
Giving, Gathering
and Using Information
E-Publishing, E-Commerce
and E-Business
Security Facts and
Fiction
Internet Business
Strategy
Adopting a Business
Model
Will Your Product
or Service Sell?
Customer Service and
Support
Marketing Strategies
and Web Advertising
Links, Affiliates
and Search Engines
Other Marketing Options
Getting Connected
Outbound and Inbound
Connections
Connection Options
Selecting an ISP
Hardware and Software
Requirements
Databases and Other
Internet Applications
Configuration and
Management
Setting Up
Shop
Hosting a Web Site
- Internal or External?
Hardware and Software
Requirements
In-house, Bespoke
and Commercial Options
Payment Systems
Content, Style, Features
and Security
Direct Sales Strategies
and Models
Developing
the Strategic Plan
Identifying Goals
and Objectives
Evaluating Risks and
Opportunities
Cost Benefit Analysis
Budgeting
Project Management
Ongoing Management
Maintaining the Competitive
Edge
Co-operate or Compete?
Managing the Security
Threat
Harnessing Emerging
Technologies - WAP,
BlueTooth and beyond
Knowledge of using
PCs and familiarity
with browsing the
World Wide Web is
required. The course
is suitable for managers
embarking on their
Internet project but
is also relevant to
those who wish to
review, validate and
update an existing
Internet project.
10:00am
to 5:00pm
Comprehensive
course manual
included.
Refreshments
and lunch
are provided
on all courses
at the Information
Horizons
Training
Centre.
 Back
to the top
|
